What are 3D renderings and why you should use them to market your home decor brand

3D visualization is an alternative to traditional product and installation photography that is saving interior design businesses tons of time and money 

E-commerce is dominating the home decor industry but it's becoming increasingly difficult to cut through the noise and keep customers engaged. Continually creating striking product photography takes a lot of time, money and effort so the most savvy brands are saving on expensive photoshoots by turning to high-quality, affordable, photorealistic 3D renders and interior design CGI services, which enable them to create product and interior visualisations at unprecedented speed. Read on to find out how your business can benefit from this new solution. 
3d rendering visualization interior design home decor

E-commerce has never been more prevalent. In fact, since March 2020, decor e-commerce has increased by 40% as physical retail spaces temporarily closed or started to operate at reduced capacity due to the Coronavirus pandemic. 

It is predicted that the industry will continue to grow over the coming years, as consumer behaviour takes an irreversible turn towards online shopping, and social distancing policies are likely to remain a part of everyday life in the post-Covid world.

In response, many interior design brands are looking to improve their online presence and functionality, and find more engaging ways to showcase their products.

But any business owner or marketer knows that continuously creating fresh and engaging visual content is a very taxing workflow, especially when it comes to interior design.

High-quality product photographs and room installation shots, which are predominantly used by home decor brands on their website and social media channels, are very expensive and time-consuming to produce.

This process has been made even more difficult (if not impossible) by pandemic-related restrictions and subsequent budget cut-backs.

The brands who are managing to overcome these difficulties, cut through the noise and fill online shoppers with confidence are the ones who are willing to experiment with new alternatives to traditional photography, like 3D product renderings.

What are 3D renderings?

3D renderings are computer-generated imagery (CGI) that turns virtual 3D models or scenes into 2D images.

They can represent absolutely anything, from the intentionally abstract or fantastical, to totally photorealistic.

The realism of CGI has improved dramatically over the years. In fact, GCI can now look so realistic that most people won’t be able to tell the difference between a 3D rendering and a “real-life” photograph taken with a camera.

Historically, this has been reserved for big organisations, video games or high-budget movies.

But thanks to the technological advances over the last few years, CGI renderers, visualizers and BIM software, like 3ds Max, Maya, SketchUp, V-Ray, Blender, Autodesk Revit and Keyshot, have made 3D rendering very accessible, without the need to compromise on quality.

In the home design industry, 3D renderings have been commonly used by architectural design and real estate firms to create architectural visualizations, walkthroughs and design presentations, but the technology is becoming an increasingly popular marketing and sales tool amongst interiors brands and retailers as well. 

In the context of e-commerce, photorealistic renderings are a scalable way to generate a variety of high-quality product and installation images, keeping customers engaging and boosting sales at the fraction of cost and time of traditional photography.

Companies, like Primer, are able to create 3D visualizations of your entire product catalogue in a matter of days from as little as $2 per SKU. 

Read on to find out how.

From a 2D image to a virtual 3D object

It all begins with your existing product images (or physical samples if you don’t have any photographs).

Primer uses these as a reference for sculpting, texturing and ultimately creating virtual replicas of your products using powerful 3D modeling software.

If you’re worried about quality, don’t be! All the details of every product, including texture, finish and sheen, are captured by our 3D graphics with an exceptional degree of accuracy.

Right now Primer is focusing on wallpaper, paint and tile, working with amazing brands like, Farrow & Ball, clé tile, Eskayel and Scalamandré.

But we'll be expanding our supported categories over the coming months to include flooring, furniture and many other items for the home, and are very excited to collaborate with more brands, big or small.

From a 3D asset to a 3D rendering

Once you have your 3D assets, the world is your oyster!

With 3d visualization software and rendering engine, we can turn your 3D assets into any interior design rendering, creating high-end photorealistic images that fit your brand. And when we say “any”, we really mean it.

You can choose stand-alone photorealistic CGI images of the product, visualizing it close-up or from a creative, eye-catching angle.  

You can also render your product in one of our standard rooms, or request custom designs, 3D scenes and bespoke exclusive settings to tell a story around your product with a contextual installation view.

The best part is that you are totally in control. Any product you like can be visualized in any way, in any context or real world setting, with any lighting conditions, at any time with our rendering software.

Our 3D artists will work with you through the entire design process to make your vision come to life. And if you’re not sure what you want, they will help your create mood boards from your design ideas and provide the artistic guidance necessary throughout the 3D rendering process.

How to get started 

wallpaper 3d rendering

Primer's 3D rendering services and CGI visualisations are a great way to keep your online store fresh, continuously inspiring your decor enthusiasts and interior designers with new images on your website, on social media and across other marketing channels without breaking the bank.

What’s more, you can make the most of your 3D product models with Primer’s Augmented Reality solution that enables an immersive, interactive try-before-you-buy experience in real-time, filling your customers with design and purchase confidence, and ultimately leading to even more sales.

Our pricing starts at $2 per SKU. If you’re ready to get started or want to find out more, please get in touch here.