Environmental issues such as climate change, global warming and waste pollution are now more pressing than ever.
There is countless scientific evidence that humans are over-consuming and living unsustainably, causing oftentimes irreversible damage to the well-being of our planet.
The interior design and build industry is no exception. In fact, it has a huge waste and sustainability problem.
According to the Good Future Design Alliance:
Home improvements and renovations will always take place and some energy efficiency improvements have been made in recent years.
Organisations such as LEED and the GFDA, have been doing amazing work to promote environmentally friendly design practices, the use of renewable energy, non-toxic, recyclable, natural materials and sustainable products.
But it’s clear that there’s an urgent need for a collective effort to design more sustainable practices and start reducing the environmental impact of the industry on our planet.
That’s where Primer’s Augmented Reality app and business solutions come in.
Primer can not only speed up the design process, but it's also a great way for interior design and build businesses to become more eco-friendly. Here are the 3 reasons why.
When it comes to sourcing building materials and products for interior design projects, physical samples have always been an essential part of the process.
They help interior designers and homeowners make purchase decisions, test the product quality and get a better sense for how it looks and feels in real life and in situ.
Samples achieve what 2D images viewed online simply can't.
This makes them a vital sales tool for brands and manufacturers.
But physical samples are far from being the most energy efficient way of doing business.
Setting aside practical inefficiencies, samples have a very short life cycle and thus are hugely wasteful for an obvious reason: once you’ve seen a sample, you no longer need it.
To help reduce this sample waste, Primer AR studio has developed a virtual swatching service for the interior design and build industry, starting with wallpaper, tile and paint.
With its cutting-edge AR technology, Primer can create extremely detailed virtual 3D models of your products and add an Augmented Reality functionality to your website with one line of code.
This enables customers to visualize your products in their own space at a tap of a button on their mobile device, such as an iPhone or an iPad.
The virtual products adjust to the light conditions in real-time so they look just as good as the real deal.
If you’re a manufacturer, you have to constantly ship samples to your customers.
If you’re an interior designer, for every project you work on, you have to lug multiple samples around or ship them multiple times between yourself, your manufacturer, your client and your contractors.
Often, you’d have samples traveling across cities, sometimes countries and even continents!
The quality control check is necessary, but the process feels extremely unsustainable.
This has been further enhanced by the Coronavirus pandemic.
Physical stores, showrooms, trade shows and other physical shopping spaces are temporarily closed or operating at reduced capacity.
As a result, decor e-commerce has increased by 40% since March 2020.
So has the need for physical sample shipping.
And consequently energy consumption, the quantity of air pollutants and carbon emissions.
But when it comes to virtual swatches, there's no need to ship so AR once again presents an eco-friendly solution that doesn't damage outdoor and indoor air quality.
To date, customers have used Primer to visualize products over 370,000 times. That's a lot of carbon kept out of the atmosphere and a lot of packaging kept out of the landfill.
Customers are often not sure how much wallpaper, tile or paint they need to order.
It’s better to overestimate, so they end up ordering too much and having to deal with leftovers.
In the best case scenario, your customers would recycle (if possible!), or use their DIY skills for repurposing the leftovers. For example, the tile sample could live a new life as a coaster; the wallpaper swatch to brighten up a living room cabinet; the paint sample to create a small color accent.
But in most cases, these perfectly usable materials would lie around collecting dust, or most likely end up in the trash.
With Primer, you can empower your customers to make more confident and calculated purchase decisions.
They’ll be sure of their home design choices with Primer’s virtual product previews and measure their interior spaces wall by wall with our in-camera measuring tool, working out exactly how much of your product they need and shop sustainably.
That way, you’ll save your customers money, build trust and increase sales, while helping our planet. What’s not to love?
At Primer, we’re dedicated to championing green design and having a positive impact on the environment.
We are very proud to be a part of the Good Future Design Alliance (GFDA) and to partner with eco-conscious brands, like Eskayel and Farrow & Ball.
We are always on the lookout for brands which embrace eco-friendly manufacturing processes, sustainable materials and low-VOC products.
And even if you're not quite there yet, our AR solution can help you start making sustainable choices and promote green building.
We want to make AR accessible to large and small businesses, and help them go green.
That’s why we’ve created a no-fuss affordable AR app and business services, custom-made for the interior design and build industry.
In four to six weeks, we can 3D model your entire product catalogue with the right texture, finish and sheen, down to the finest detail that makes a product unique, like the spacing in the strands of the grass cloth.