Primer Blog – All Posts

Augmented Reality for interior design businesses: 5 tips to get you started

Looking to upgrade your customer experience and increase sales for your home décor business with Augmented Reality? This is a quick summary of things to keep in mind as you shop around, from the basics of AR development and mobile apps, to industry norms and AR solutions that will best complement your existing marketing strategies.

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Primer partners with clé tile to integrate its Augmented Reality technology with physical tile samples

Physical tile samples can give you a great feel for a product, but they don’t give you an idea of how it would look at scale once installed. We’re very excited to collaborate with clé tile on our first ever Augmented Reality integration with physical product samples, making it possible to visualize handcrafted tile at scale with all of its unique details, texture, finish and sheen.

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What is Augmented Reality? A quick guide for interior design brands

You have most probably heard the term "augmented reality" be thrown around in the media, and maybe even by friends and colleagues. The technology is on the verge of becoming mainstream but what actually is it and why should you care? Read on to find out all you need to know about AR and its business applications for the home decor industry in under 10 minutes.

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Open Role: Marketing Manager

We are looking for a consumer marketing generalist to accelerate Primer's growth. This role reports directly to the CEO. We are a close-knit, remote team, so applicants are welcome to apply from anywhere in the US.

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Open Role: Sales Associate

We are seeking a highly motivated Sales Associate to help grow the number of décor brands using Primer. This role reports directly to the Director of Partnerships and is a fully remote position.

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How to boost customer confidence with Primer's Augmented Reality solution

As the interior design industry almost fully moves online, brands look for new ways to create a compelling digital shopping experience. Learn how you can build trust with your potential customers, increase conversion for your online store and boost customer loyalty with Primer's Augmented Reality solution.

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What are 3D renderings and why you should use them to market your home decor brand

E-commerce is dominating the home decor industry but it's becoming increasingly difficult to cut through the noise and keep customers engaged. Continually creating striking product photography takes a lot of time, money and effort, so the most savvy brands are saving on expensive photoshoots by turning to high-quality, affordable, photorealistic 3D renders and interior design CGI services, which enable them to create product and interior visualisations at unprecedented speed. Read on to find out how your business can benefit from this new solution. 

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3 ways to grow your home decor online business with Augmented Reality

Augmented Reality product visualizations are changing e-commerce, as consumers look for new immersive shopping experiences. There are different ways interior design business owners and marketers could adopt this technology to get more of their potential customers past checkout. Read on to find out what they are and how to get on board.

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Augmented Reality digital sample solution is a game changer for remote interior designers and brands

As working from home, closed physical spaces and online-only operations continue to be a reality for most of the world, the interior design industry looks for new digital solutions to replace physical samples and face-to-face contact. Find out about real world AR applications for interior designers and manufacturers, how AR has been helping them work remotely, and why Primer provides the best AR solution in the industry.

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Sustainable Interior Design: How Primer AR studio helps business be more eco-friendly

Interior design and build industry has a sustainability problem, and urgent changes must be made to reduce the amount of the waste it produces and how much it harms the air quality. Primer's Augmented Reality (AR) product previews can help your business take a leap towards eco-friendly interior design and empower your customers to create more eco-friendly homes. 

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Why Augmented Reality is the Future of Interior Design Industry

Augmented reality is rising in popularity and is predicted to overtake virtual reality, but most home decor brands and manufacturers don’t know how AR is already changing their industry and what they can do to use this shift to their advantage. Primer team revealed all in a conversation with the Good Future Design Alliance.

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Top 5 Interior Design Trends for 2021 🔮

We put together a round-up of our 5 most favourite interior design trends for 2021, along with wall decor by Primer partners to help bring the trends to life! Inspired by nature, nostalgia and emotion, here's how you can add a breath of fresh air to your home.

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Primer & ARKit 4

Primer makes designing and re-imaging your space fun. We think ARKit 4 will be essential to the vision of making the virtual indistinguishable from the physical.

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2.0.6 Release

We just shipped a new release in the App Store!

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